Tourism Project Essay Example | Topics and Well Written Essays - 2250 words

Tourism Project - Essay Example This tourism sector is worth Singapore dollars 12.4 billion (2006) annually. On the other hand, Hong Kong, with its proposed Disneyland and a new cultural centre at West Kowloon that is seven times the size of the Esplanade, Dubai Japan and Bangkok are Singapore's greatest competitors in the tourism sector. Their multimillion dollar tourism projects to lure tourists from all over the world are ominous enough to make any forward thinking government which is driven by economic consideration, plan to think of new ideas to attract tourists to their country. One of them is to think up new tourism based themes which can make investors think that Singapore is transforming itself into a diversified service-based economy. One of these steps is by opening up an integrated resort. The basic objective of an integrated resort is to attract tourists. It would not be limited to just casinos. They should include convention centers, hotels, restaurants, shopping, convention space, theatres, museums and theme parks. The government can thus hope to be able its overall goal to generate tourism receipts of $9. 5-billion annually by 2015,1 which is half the target set by the Singapore tourism board. Apart from this, the other completion of a project successfully and its performance at Marina South can be targeted to bring in the international convention market. This can eventually boost up the Singaporean tourism sector and economy to make it on par with its nearest competitors. Business Objectives The project aims to complete the

Marketing - fainal essay- Essay Example | Topics and Well Written Essays - 500 words

Marketing - fainal - - Essay Example The competition in the retail industry is tough. Especially in the grocery sector where Tesco is competing because margins continue to shrink with more and more players entering the industry that intensified the already competitive environment. In order to survive and thrive, retailers have to add value to their customers otherwise perish in the competition. To add value, discounting for product does is not that potent work anymore. This marketing implement has its limits also because if frequently used, retailers will enter in a destructive cycle of cutting each other’s throat with the diminishing margins wrought by excessive discounting. In addition, excessive discounting might negatively affect the image of the retailer as â€Å"cheap† and thus, undermining its position to sell at a premium. In the case of Tesco, they employed several unique approaches in adding value to their customers. First is differentiation, or creating new selling proposition that would be differentiate the retailer from its competitors and be successful in the market. Second is the strengthening of the infrastructure of its customer service delivery to enable the retailer to better satisfy its customer as a value adding proposition. With differentiation, Tesco concentrated on the â€Å"white space market† when it entered the United States retailing industry. Many experts predicted that Tesco cannot replicate its success in the US retail market because the industry is already saturated. But instead of competing head on with the established retailers such as Walmart, Tesco differentiated itself by offering the added values of good food, good value, convenience and environmental sensitivity to the American consumer (Lowe and Wright, 2010). Also, Tesco invested in intangible value adding facilities that would enable it to better serve its customers with enhanced customer service as a value proposition. It invested heavily